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JourneyWellness.ae
S.E.O

By leveraging strategic SEO practices like optimized product listings, keyword-rich content, and category-focused navigation, IBS is positioned to rank higher on search engines, attract new customers, and increase brand recognition in the highly competitive cosmetics market.

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Total

Clicks

500 (Increased by 150%)

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Average

Position

30 (Improved by 20%%)

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Total Impressions

59K (increased by 300%)

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Keywords

Ranking

10 (Ranking in top 10)

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Average

CTR

2.5 (Increased by 24%)

Overview

Strong mix of SEO-optimized service pages, local SEO focus, and high-quality content that matched what users were searching for. By improving site structure, speed, and trust elements like testimonials, the site attracted more visibility in Google. Combined with consistent blog updates, this drove a sharp rise in impressions, clicks, and keyword rankings.

Challenges 

  • Needed visibility for wellness services in Dubai.

  • Low conversions from website traffic.

  • No keywords used in website

Strategy 

  • Targeted health + wellness SEO keywords in Dubai.

  • Ran social media campaigns with storytelling content to humanize the brand.

  • Implemented email marketing automation for lead nurturing.

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Growth

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