Fierce Activewear
S.E.O

By leveraging strategic SEO practices like optimized product listings, keyword-rich content, and category-focused navigation, IBS is positioned to rank higher on search engines, attract new customers, and increase brand recognition in the highly competitive cosmetics market.

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Total

Clicks

1K (Increased by 23,233%)

Average

Position

12 (Improved by 70%)

Total Impressions

6K (increased by 12,165%)

Keywords

Ranking

10 (Keywords ranking in top 5)

Average

CTR

11.7 (Increased by 91%)

Overview

We achieved strong growth by capitalizing on high-intent, trending activewear keywords and improving visibility in relevant searches. Clear product categories, bold visuals, and clean navigation helped users quickly find what they want, reducing bounce rate and boosting engagement. Localizing UX (fast delivery in UAE, regional pricing) plus compelling social proof (reviews, branded content) further reinforced trust all together pushing up clicks, impressions, and ranking significantly.

Challenges

Struggled to stand out in Dubai’s saturated activewear market.
High ad spend on Meta ads but poor conversion rate.
Website lacked strong CTAs and SEO optimization.

Strategy

Launched targeted social media campaigns on Instagram + TikTok with local influencer collaborations.
Revamped landing pages with a UI/UX-first approach for faster checkouts.
Optimized SEO with keywords like “activewear Dubai” and “women’s gym wear UAE.”