Pflege.ae
S.E.O

By leveraging strategic SEO practices like optimized product listings, keyword-rich content, and category-focused navigation, IBS is positioned to rank higher on search engines, attract new customers, and increase brand recognition in the highly competitive cosmetics market.

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Total

Clicks

200 (Increased by 47%)

Average

Position

40 (Improved by 18%)

Total Impressions

32K (increased by 28%)

Keywords

Ranking

5 (Keywords ranking in top 10)

Average

CTR

2.5 (Increased by 12%)

Overview

Pflege outperformed by combining high-demand healthcare services with strong local SEO and trust signals. Clear service pages, licensed medical staff, and patient testimonials built credibility, while optimized blogs and targeted keywords boosted impressions, clicks, and rankings across Dubai and UAE searches.

Challenges

Struggled to communicate brand trust digitally.
Weak online engagement and low lead conversions.

Strategy

Repositioned the brand with trust-focused content (reviews, certifications, testimonials).
Built social media marketing campaigns with educational content + ads.
Added multilingual landing pages (English + Arabic) to widen UAE reach.