IBSbeauty.ae
Social Media
To strengthen IBS’s digital presence, we designed engaging social media creatives that highlight its wide range of beauty products and exclusive international brands. The goal was to build awareness, drive traffic to the new website, and position IBS as a trusted one-stop beauty destination in the UAE.
Overview
International Beauty Supplies (IBS), established in 2007 in Dubai, is a leading retail and wholesale hub for global beauty products. With over 600 international brands across skincare, haircare, body care, and nails, IBS has positioned itself as the UAE’s trusted one-stop destination for beauty. Beyond retail, IBS also manages exclusive brand partnerships, building strong recognition for names like Sunny Isle, Mielle Organics, Camille Rose, and more.
Challenges
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Diverse Audience: IBS caters to both B2C customers and B2B wholesalers, requiring content that resonates with different segments.
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Brand Overload: With 600+ beauty brands, it was crucial to showcase variety without overwhelming followers.
Strategy
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Visual Storytelling: Designed clean, bold, and beauty-centric visuals to highlight hero products, offers, and brand partnerships.
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Content Segmentation: Created a mix of product-focused, educational, and promotional posts to engage both retail customers and wholesale buyers.
Deliverables
