Overview
On social media, we created a consistent brand identity across platforms, focusing on educational content, mindfulness tips, and community engagement. By using engaging formats like reels, infographics, and interactive stories, the brand connected with audiences on a deeper level, driving traffic back to the website and encouraging bookings.
Challenges
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Their presence was not strong enough to stand out in the competitive wellness and therapy market in the UAE.
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The digital touchpoints didn’t fully communicate their holistic approach or build immediate trust with potential clients.
Strategy
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Designed a clean, calming, and mobile-friendly interface aligned with wellness values.
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Highlighted therapist profiles, credentials, and testimonials to strengthen trust.
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Integrated clear CTAs like “Book Now” and “Free 15-minute call” to improve lead generation.
Deliverables
