Role of Social Media for SEO In the ever-evolving digital world, SEO (Search Engine Optimization) and social media marketing are no longer separate entities — they are deeply interconnected forces that shape a brand’s online presence. This is especially true in the UAE, a region with one of the world’s highest internet and smartphone penetration rates, where over 99% of the population uses social media (Hootsuite 2024). With platforms like Instagram, TikTok, LinkedIn, and F