Overview
International Beauty Supplies (IBS), established in 2007 in Dubai, is a leading retail and wholesale hub for global beauty products. With over 600 international brands across skincare, haircare, body care, and nails, IBS has positioned itself as the UAE’s trusted one-stop destination for beauty. Beyond retail, IBS also manages exclusive brand partnerships, building strong recognition for names like Sunny Isle, Mielle Organics, Camille Rose, and more.
Challenges
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Strong offline sales but weak online presence.
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No digital strategy to compete with international beauty brands.
Strategy
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Modern & User-Friendly Experience – clean navigation, easy product discovery, and seamless shopping.
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Strong Brand Presence – highlighting IBS as a trusted retailer and brand manager in the UAE.
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Diverse Product Showcase – presenting 600+ beauty brands across multiple categories in an organized, accessible way.
Deliverables
