Overview
Pflege’s social media presence transformed into a trusted healthcare resource. The feed not only showcased services but also reassured families that professional, compassionate, and safe care was just a call away. Engagement grew steadily, with more users resonating with the blend of practical health information and emotional storytelling.
Challenges
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Healthcare topics like IV therapy, PPE protocols, or post-surgical care can feel complex or intimidating to a general audience. Simplifying without losing credibility is a constant challenge.
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Since Pflege deals with home healthcare, people are cautious about safety, hygiene, and professional expertise. Establishing trust digitally is harder than in face-to-face care.
Strategy
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Break down complex healthcare services (e.g., lab tests at home, PPE safety, postnatal care) into simple, engaging visuals and short videos that make the information easy to digest.
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Share real patient stories, anonymous testimonials, and behind-the-scenes nursing care to build trust and show empathy beyond just services.
Deliverables
