Overview
To build a premium, consistent social media presence that reflects PLUS ONE’s positioning as a stone consultancy rather than just a stone supplier. The goal was to inspire, educate, and attract both homeowners and professionals in the UAE interior and construction market.
Challenges
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Many marble and stone businesses in the UAE focus on direct selling. The challenge was to visually separate PLUS ONE as a consultancy brand offering expert guidance rather than only product catalogs.
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Explaining stone types, care tips, and applications can easily feel technical. The challenge was to make this knowledge digestible while keeping the feed visually elegant.
Strategy
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Stone Spotlight (Carrara, Armani Grey, Emperador, etc.)
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Educational Insights (care tips, applications, heritage facts)
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Lifestyle Moodboards (interiors, textures, inspiration)
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Consultancy Value (how PLUS ONE simplifies stone decisions).
Deliverables
